> The New Right Aesthetic> Booklet> Edition of 20> 2017> Photos by Katarina JuričićThe New Right Aesthetic documents the discursive and visual aesthetic of the alt-right on the internet with a focus on neo-right-wing meme culture. Formerly anarchistic and left leaning imageboards like 4chan have become a hub for conspiracy theorists and white nationalists alike in recent years. The birthplace of meme culture now produces and strategically places around the internet, racist and sexist propaganda, subversively packaged in the form of jokes or memes. While a deep mistrust of the establishment, general fear of immigration and perceived endangerment of ones status certainly make up the root of these developments, they were only the beginning: revivals of 20th-century fascist pseudo-scientific theories about racial biology and cultural dilution form the fundament for a deeply antisemitic worldview in which zionists are actively committing genocide on the white race.
The users that laid the base for movements like Anonymous just a few years ago now fight a different battle, dubbed the Great Meme war in characteristic fluctuation between dead-seriousness and ridicule. It came to a preliminary climax when the alt-right’s choice candidate Donald Trump won the 2016 US election. The digital inhabitants of 4chan’s political boards, and it’s more extreme offshoots like 8chan claim today that they significantly influenced the outcome of the election in their favour through the deliberate spread of misinformation and, most of all, memes. And studies show that 4chan, one of the most frequently visited websites in the world, has an non-negatable influence on the rest of the internet.
But some claims go even further. Based on a number of considerably odd coincidences, a new occult of chaos has been born on the fringes of these boards. It’s followers claim that memes can not only change public opinion in the form of classical propaganda but reality itself. They claim to have stumbled upon the reincarnation of an ancient Egyptian goddess, the bringer of chaos and light, in the form of a frog meme personified by Donald Trump. Their theories claim that each human thought has the power to change reality, and that collective thought, as it occurs, for example in a meme that is shared mi
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